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A SaaS platform serving long-term care pharmacies had invested in HubSpot but wasn't using it well. Marketing lacked real leadership and direction, sales teams were frustrated with the CRM, and — with no clear way to show ROI — the C-suite and board had lost confidence in marketing altogether.

We stepped in as Fractional CMO to lead strategy, planning, and mentor the internal marketing team. Over six months, we rebuilt two major websites natively in HubSpot with modern UI/UX and real attribution, then overhauled their entire HubSpot process — working directly with sales, customer success, and company principals to rebuild trust in the platform. We aligned brand messaging across hiring and sales, and provided ongoing weekly leadership across HubSpot optimization, demand generation, SEO, and creative support.

• 4 closed-won deals from a single competitor-conquesting sales sequence — half closing faster than the average sales cycle, generating hundreds of thousands in revenue.
• 70 pipeline leads for one product line alone — enough, mid-year, to potentially hit that product's full annual sales quota.
• 30+ leads on day one of a new product launch, reaching 20% of their total addressable market within the first week.

ACORx Pharmacy, a leading pharmacy in Pittsburgh, PA, had built years of steady growth entirely through healthcare provider referrals — physician relationships were the only channel that mattered. Direct-to-consumer advertising had never been tested; the team assumed patients wouldn't respond, compliance would be complicated, and ad dollars were better spent on providers. Growth was steady, but there was no way to generate patient demand on their own.

Rather than replacing what was already working, we introduced a new channel alongside it: direct-response marketing straight to the end patient. We built a conversion-focused funnel designed around patient action, launched targeted Meta ad campaigns to qualified audiences, wrote messaging centered on ease and clarity instead of clinical jargon, and automated the entire path from click to conversion.

• Launched a brand-new direct-to-consumer channel that had never been tested — proof within the first weeks that patients would respond directly to advertising.
• Continuous testing and refinement of creative, targeting, and funnel performance drove steady improvement.
• Within a few months, a predictable, repeatable DTC advertising strategy generating 3–5x ROAS/ROI — a scalable growth channel running alongside their existing provider referral network, not replacing it.

MediConnect, the largest Medicare advisory firm in the tri-state area (PA, OH, and WV), had strong brand recognition but no one truly leading marketing — the seat had been filled before, but never at the level a real marketing director should operate. The firm was spending hundreds of thousands of dollars on legacy media like local TV and radio, with no digital advertising program, no CRM built for attribution or automation, an outdated website and sales enablement, and a growing list of vendors and budgets with no one coordinating them.

We stepped in as Fractional CMO, backed by a dedicated marketing team, to immediately solve the leadership and strategy gap. We rebuilt their website with strong local SEO and a conversion-focused UI, implemented GoHighLevel as a true sales and marketing CRM with full automation for lead conversion and reputation management, and built a multi six-figure digital advertising program across multiple channels — modernizing their legacy media approach rather than abandoning it. We also built a consistent organic content presence across social, podcasts, and newsletters to match the brand's reputation.

• A predictable pipeline of sales-qualified leads from a multi six-figure digital advertising program, generating hundreds of thousands in additional revenue.
• A modern CRM and automation system that cut down on manual work while improving lead conversion and reputation management.
• Recognized as one of the fastest-growing companies in Pittsburgh for multiple years running.

Allison Park Church (APC), one of the largest multi-site churches in Pittsburgh and a leader in creative, production, and community involvement, lost several key team members at the same time — leaving major gaps in marketing direction and leadership, production support, and creative capacity across video, graphics, and branding. With no real advertising strategy behind their events and growth efforts, generic messaging that didn't speak to their actual audience, an outdated website and SEO, and 12 large-scale annual events requiring significant creative complexity, APC needed to fill critical gaps fast — without losing momentum.

We embedded a Fractional Marketing & Communications Director who sits directly in APC's leadership, backed by a full fractional marketing and creative team — dedicated account executive, project manager, designers, videographer, and website developer. That team shot and edited all video content (trailers, bumpers, testimonials, sermons), designed every series and experiential graphics package, rebuilt their website with modern UI/UX and SEO best practices, and sharpened their brand messaging and advertising strategy to actually speak to the people they were trying to reach.

• A unified marketing and communications effort that APC's leadership is thrilled with — every deliverable on time, with no loss in satisfaction.
• The church is growing quarter-over-quarter faster than at any point since before COVID.
• Record attendance, both in weekly services and at major annual events.