Strategic Marketing Leadership + Creative Execution
The same discipline that grows a brand also prepares a company to raise capital. Andocia helps companies become investor-ready, market-ready, and easier to understand — and over the past decade, our advisory team has contributed to more than $900 million in capital raised across multiple industries.*
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A Full-Service Client-Acquisitions Partner Built on One Idea
Andocia is a marketing and communications partner built around a simple conviction: growing organizations shouldn’t have to choose between a strong strategic plan and a team who can actually execute it. They deserve both, under one roof, for one fee.
We call this the [v]CMO Model — a fractional CMO / marketing director paired with a dedicated, cross-functional creative team. It’s the same senior-level thinking a company would get from an in-house CMO, combined with the hands-on production capacity of a full creative agency. One point of leadership. One team executing the plan. One monthly investment.
Since our founding, that model has allowed us to partner with more than 100 brands across healthcare, SaaS, financial services, professional services, and nonprofit & faith-based organizations — helping them clarify their message, build their brand, and generate measurable revenue growth along the way.
The same discipline that grows a brand also prepares a company to raise capital. Andocia helps companies become investor-ready, market-ready, and easier to understand — and over the past decade, our advisory team has contributed to more than $900 million in capital raised across multiple industries.*
The Gap Between Strategy and Execution
When growing companies look for marketing help, they typically end up choosing between two incomplete options.
They can invest in strategy — a consultant or fractional CMO who tells them what to do — and are left without anyone to actually build the campaign, the website, or the content. Or they invest in creative execution — a team that produces beautiful work — without a strategic plan behind it, which too often means busy activity that never moves revenue.
We’ve seen this pattern across dozens of engagements. A capable internal team with no leadership. A CRM nobody trusts. A marketing department that can’t clearly connect its work to the sales pipeline. It’s rarely a talent problem. It’s almost always a leadership problem.
Andocia was built to close that gap — providing the strategic marketing leadership growing companies need, backed by an in-house creative team that can execute the plan without adding headcount, management overhead, or a second vendor to coordinate.
A fractional marketing director embedded in the business — setting direction, priorities, and accountability.
A cross-functional creative team — design, web, content, video, and paid media — ready to build.
One monthly fee, one team, one clear answer when leadership asks “what is marketing actually doing?”
Fundraising Strategy Team.
William Host is the founder and principal of Andocia, a Pittsburgh-based fractional CMO & full-service agency. He works as an outsourced marketing leader for B2B companies, financial services firms, and nonprofits, and has helped generate over $10,000,000 in additional revenue for the companies he serves in the past 5 years. He brings together strategy, CRM and revenue operations, and hands-on creative work. That means building a client’s marketing plan and messaging, fixing the CRM setup behind it, and making sure marketing and sales are working toward the same numbers.
Patrik Matheson is a Creative Director who builds video content for finance, hospitality, and tech brands. With more than 10 years in marketing, he works from one belief: people don’t buy services—they buy trust. His portfolio spans commercials, branded content, and short films, and he pairs that production work with web and social strategy, with the goal of making his clients the first choice in their industry.
Ben Smith brings a background in government relations and public affairs to his work as a marketing strategist for CEOs and founders. He has led hundreds of companies, with a focus on aerospace, semiconductors, medical, SaaS, eCommerce, franchise, and colocation. He has also helped build key exits for investment and acquisition firms, and guides dozens of clients to quantified wins each quarter.
Our Support Team.
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Our Process
Deliverables without strategy are worthless — the prettiest social grid in the industry won’t save a company that’s not growing. Our model isn’t about the stuff we make; it’s about the system behind it.
Consultation & Proposal
- About You
- About Us
- Our Model
- Our Process
Discovery Phase
- Team Assigned
- Assets Gathered
- Accesses Granted
Workshops
- StoryBrand Messaging
- 3x3 Strategy
One Page Marketing Plan
- Annual Strategy
- Milestones & Quarterly Plan
- KPIs & Benchmarks
(bi)Weekly Sprint Reviews
Quarterly Review
Strategic Annual Planning
Every engagement starts with discovery and a one-page plan, then moves into a steady rhythm of biweekly sprints. Quarterly reviews and annual planning keep that rhythm honest — so the plan evolves with the business instead of gathering dust.
Six Key Elements of Brand Building
We’ve studied what separates brands that grow from brands that stall. It comes down to six elements — miss one, and the foundation is incomplete. All six live under our single [v]CMO product.
Marketing Direction
A fractional CMO / marketing director embedded in the business, setting strategy, priorities, and accountability through regular planning and check-ins.
Brand Messaging
A clear, consistent narrative built on the StoryBrand framework, aligned to the company’s mission, vision, and values across every touchpoint.
Brand Identity
Visual identity and style guidelines that keep every asset consistent, credible, and recognizable — and a full in-house creative bench to execute against them. Ads, sales sheets, packaging, signage, print collateral, digital assets — whatever the creative need, we plan and produce it to a high standard.
Web Presence
Modern, mobile-first websites built for credibility and conversion — clean UI, SEO best practices, and built-in tracking. We handle complete buildouts and development on the latest, most effective CMS platforms, so every site is fast, flexible, and easy to manage long after launch.
Social Influence
Strategic content, social, PR, and thought leadership — built for influence, not just posting for the sake of posting.
Advertising & Sales
Paid media and CRM optimization built for RevOps alignment and full-funnel attribution, so marketing spend has a clear, trackable line to revenue — from first click to closed deal.
Investor-Ready, Market-Ready, and Easier to Understand
Andocia helps companies become investor-ready, market-ready, and easier to understand. Our team combines strategy, messaging, creative development, digital execution, and fundraising support to strengthen how companies present themselves to investors, partners, customers, and the market.
Over the past decade, our advisory team has contributed to more than $900 million in capital raised across multiple industries.*
What We Deliver
Complex Ventures, Clear Commercial Stories
Across aerospace, biotech, technology, manufacturing, healthcare, and early-stage ventures, our work does one thing: translate complex ideas into clear commercial opportunities.
Space & Aerospace
Created investor decks, fundraising videos, positioning, web updates, partnership materials, and targeted social content for aerospace, satellite technology, infrastructure, and emerging space-economy ventures.
Biotech & Longevity
Developed investment narratives, decks, websites, brand refreshes, video content, investor education materials, and selected social campaigns that translate complex science into clear commercial opportunities.
Technology & SaaS
Built fundraising decks, product messaging, websites, explainer videos, competitive positioning, and digital content designed to communicate technical platforms to investors and customers.
Advanced Manufacturing & Semiconductors
Produced investor presentations, corporate messaging, web updates, visual storytelling, and strategic communications supporting capital, partnerships, government engagement, and market expansion.
Healthcare & Medical Innovation
Created capital-raise materials, executive messaging, websites, brand systems, fundraising videos, and social strategies for new healthcare technologies and clinical business models.
Early-Stage & Disruptive Ventures
Helped over 100 founders move from concept to investor-ready company through naming, positioning, pitch decks, financial narratives, websites, video, social content, and fundraising preparation.
AI-Enabled Capital Formation
For companies still in the early stages of raising capital, Andocia offers an AI-enabled capital formation package designed to dramatically reduce upfront costs. Our process accelerates research, messaging, pitch decks, investor targeting, website and video development, financial narratives, and supporting content — giving early-stage companies professional-quality fundraising materials without the traditional agency cost structure.
Start a ConversationResearch
Messaging
Pitch Decks
Investor Targeting
Website & Video
Financial Narratives
Supporting Content
Who We’re Built to Serve
We’re intentionally selective. Our marketing leadership model works best — and delivers the strongest results — for organizations that share three things in common:
$5M+ In Revenue
Or a comparable scale that supports a real, ongoing investment in marketing leadership and execution.
A Clear Vision
Leadership with a clearly stated growth target or direction they’re trying to reach — we can’t champion a vision that doesn’t yet exist.
A Void in Marketing Leadership
A real gap in marketing leadership, execution capacity, or both — the exact space our [v]CMO model was built to fill.
Industries We Know Well
Our model isn’t industry-specific — what unites our clients is the moment they’re in, not the sector they’re in. That said, we’ve built deep, repeatable experience across:
Companies Raising Capital
We also work with founders and companies preparing to raise — from early-stage and disruptive ventures to established businesses that need to be investor-ready, market-ready, and easier to understand. Our capital formation experience spans:
If that sounds like where your organization is right now, we’d love to talk about what real marketing leadership, creative execution, or investor readiness could look like for your brand.
What the Model Produces
FrameworkLTC & SoftWriters
$70M+ Revenue · B2B SaaSThese long-term care technology platforms had busy internal marketing teams but no one steering the ship — outdated websites, a CRM no one trusted, and sales and marketing running in different directions. As their Fractional CMO, we handled all of their marketing initiatives: rebuilding their websites, implementing RevOps-aligned HubSpot optimization in place of the CRM no one trusted, and aligning sales and marketing behind one strategy and one set of KPIs.
Result: A competitive takeaway campaign closed 4 new accounts and generated hundreds of thousands of dollars in new revenue. A subsequent product launch generated 30+ qualified leads on day one alone and reached roughly 20% of its total addressable market within the first week.
MediConnect
Largest Medicare Advisory Firm in PA, WV, OHA well-known, well-established brand with plenty of marketing activity but no real strategy behind it. As their Fractional CMO, we handled all of MediConnect’s marketing initiatives — implementing RevOps-aligned GoHighLevel implementation and optimization, rebuilding their website, and managing more than $1.5M in advertising spend across both digital and legacy media.
Result: A predictable lead flow and client acquisition machine replaced years of guesswork, and the company has been recognized multiple years running as one of the fastest-growing companies in Pittsburgh.
ACORx Pharmacy
Premier Regional PharmacyA regional pharmacy that had grown almost entirely on physician referrals, with no direct channel to reach patients on their own. As their Fractional CMO, we handled all of ACORx’s marketing initiatives — RevOps-aligned GoHighLevel implementation, a conversion-focused landing page, and targeted advertising to build a direct-to-consumer acquisition engine alongside their existing referral network.
Result: A 3–5x return on ad spend, a second predictable channel for new patient acquisition, and recognition as one of Pittsburgh’s fastest-growing companies.
Let’s Build a Brand That Can’t Be Ignored
Whether you’re ready to accelerate growth, prepare for a raise, or just want to talk through what real marketing leadership and execution could look like for your brand, we’d love to hear from you.
Start a Conversation*Capital-raised figures reflect the contribution of Andocia’s advisory team over the past decade across multiple industries and are not a guarantee of future results. Andocia provides marketing, creative and communications services. Nothing on this page is an offer to sell, or a solicitation of an offer to buy, any security, or investment, legal or tax advice.