The Problem
Like many growing companies, MediConnect had marketing activities but no marketing leadership. They'd invested heavily in traditional advertising (local TV and radio) but had very little digital advertising. They lacked a CRM that could properly track leads, automate follow-up, or connect marketing efforts to revenue. Their website needed rebuilding, sales enablement materials needed updating, and they had multiple vendors/investments without anyone providing overall leadership and accountability.
The Solution
Andocia stepped in as their Fractional Marketing Leader with a dedicated creative team. The first responsibility was providing leadership, not just creating ads. From there:
- Rebuilt their website focused on UX, conversion, and local SEO
- Implemented GoHighLevel as their sales/marketing CRM, with automations for lead conversion and reputation management
- Developed a multi-six-figure digital advertising strategy across multiple channels
- Continued investing in traditional media while layering digital on top
- Created an ongoing content strategy (social media, podcasts, newsletters, etc.)
The Results
- A predictable digital lead generation system working alongside traditional marketing
- Digital advertising alone generated hundreds of thousands of dollars in additional revenue
- CRM now provides better visibility into the customer journey while automating manual follow-up
- MediConnect has been recognized as one of the fastest-growing companies in Pittsburgh for multiple years
The closing takeaway: the results weren't driven by better designers, copywriters, or technology alone — the biggest change was that someone finally owned the vision and was accountable for the strategy.
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