What is Google My Business
& why is It CRUCIAL to update?

By Mark Roffer

Google My Business is a powerful platform that allows businesses to manage their online presence and interact with customers. It’s also an essential tool for local SEO. In this blog post, we will explore the importance of Google My Business and how it can benefit your business. We will also provide tips on making the most of the platform.

What is Google My Business?

GMB is a platform that helps businesses to create and manage their online presence across all Google platforms. It helps your leads to find information about your business.

Why is it important?

As a small business owner, ensuring your business is visible online is important. One way to do this is by creating a Google My Business listing.

Your Google My Business listing appears when someone searches for your business on Google Maps or Google Search. It includes your business name, address, phone number, hours of operation, and other important information.

Creating and verifying your Google My Business listing is free and only takes a few minutes. Once you’ve created your listing, you can start managing your online presence by responding to reviews and adding photos.

If you haven’t already created a Google My Business listing for your business, we recommend doing so as soon as possible.

What are the benefits of using Google My Business?

There are many benefits of using Google My Business, but some of the most notable are the following:

  • Get your business found online by potential customers
  • Make your business look more credible and trustworthy
  • Make it easier for customers to find your contact information
  • Showcase your products or services in a visually appealing way
  • Get insights into how customers are finding and interacting with your business online

How to set up your Google My Business account

If you want to improve your local SEO, setting up a Google My Business account is one of the first places to start. This free platform allows you to manage your online information and interact with customers.

Here’s a step-by-step guide to setting up your Google My Business account:

  1. Go to business.google.com and click “Start now” in the top right-hand corner.
  2. Enter your business name and address. If your business has multiple locations, you can add them later.
  3. Choose the primary category for your business. It is the category that best describes what your business does.
  4. Enter a phone number or website URL where customers can reach you.
  5. Click “Finish” and verify your listing through the process Google outlines.

Tips for optimizing your Google My Business listing

If you’re a business owner, it’s important to make sure your Google My Business listing is optimized. Here are some tips to help you get the most out of your listing:

  • Make sure your business name, address, and phone number are accurate and up to date.
  • Choose the right category for your business.
  • Use keywords in your business description to help customers find you.
  • Add photos and videos to show off your business.
  • Encourage customers to leave reviews.
  • Respond to reviews, both positive and negative.
  • Keep your hours of operation up to date.
  • Use Google Posts to share updates about your business with potential customers.

In Summary

Google My Business is an important tool for businesses of all sizes. It allows you to manage your online presence, reach out to customers, and track your performance. While it may take some time to set up and maintain, it’s well worth the effort for its benefits. So, if you haven’t already, be sure to create a Google My Business listing for your business today.

Let us help you setup, maintain, or update your Google My Business list – boosting your search optimization and digital visibility!